“A rational man must be guided by the incentive system within which he operates. No matter what his own personal desires, he must be discouraged from certain activities if they carry penalties and attracted toward others if they carry large rewards. The carrot and the stick guide scientists and politicians as well as donkeys.”

—  George Stigler

Stigler (1975, p. 171) as cited in: Owen E.Hughes (2003) Public Management and Administration. p. 11

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George Stigler 20
American economist 1911–1991

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