“There is no way to divorce the decision determining the most sensible economic strategy from the personal values of those who make the choice.”
Source: Quote, The Concept of Strategy, 1971, p. 34
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Kenneth R. Andrews 12
Business scholar 1916–2005Related quotes

“Every decision a person makes stems from the person's values and goals.”
1990s, Copyleft: Pragmatic Idealism (1998)
Context: Every decision a person makes stems from the person's values and goals. People can have many different goals and values; fame, profit, love, survival, fun, and freedom, are just some of the goals that a good person might have. When the goal is to help others as well as oneself, we call that idealism.
My work on free software is motivated by an idealistic goal: spreading freedom and cooperation. I want to encourage free software to spread, replacing proprietary software that forbids cooperation, and thus make our society better.

Source: 1940s-1950s, Public administration, 1950, p. 75
Source: The Theory of Gambling and Statistical Logic (Revised Edition) 1977, Chapter Three, Fundamental Principles Of A Theory Of Gambling, p. 43

"The American Economy: Its Substance and Myth," quoted in Years of the Modern (1949), edited by J.W. Chase
Context: In the usual (though certainly not in every) public decision on economic policy, the choice is between courses that are almost equally good or equally bad. It is the narrowest decisions that are most ardently debated. If the world is lucky enough to enjoy peace, it may even one day make the discovery, to the horror of doctrinaire free-enterprisers and doctrinaire planners alike, that what is called capitalism and what is called socialism are both capable of working quite well.
Source: The Functions of the Executive (1938), p. 189

Barry W. Boehm (1981) Software engineering economics. Abstract.

Scotland in the World Forum (February 4, 2008), Church of Scotland (May 25, 2009)