“Apple mentions the Mac less and less at its big events. The company knows that the machine is a drain on resources that detracts from its new core business … Mac will be phased out and the whole line will be replaced by iPads.”

— John C. Dvorak

Apple Is Ready to Ditch the Mac http://pcmag.com/commentary/357782/apple-is-ready-to-ditch-the-mac in PC Magazine (7 December 2017)
2010s

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John C. Dvorak 23

US journalist and radio broadcaster 1952

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“Apple is a hugely successful company and its Mac business, even though it trails the wider PC market by a wide margin, is a great business, a very, very successful and desirable business. For Apple. Why anyone would care about that, other than employees of Apple, is unclear to me.”

Paul Thurrott (1966) American podcaster, author, and blogger

Market Share Matters http://winsupersite.com/blog/supersite-blog-39/commentary/market-share-matters-140372 in Paul Thurrott's Supersite For Windows (27 August 2011)

“The Apple iPad is not going to be the company's next runaway best seller. Not if the industry can help it. … with the iPad, Apple may have irked its somewhat new partner Intel Corp. Intel gets spanked by nobody.”

John C. Dvorak (1952) US journalist and radio broadcaster

"The iPad faces industry backlash" in The Wall Street Journal MarketWatch (12 February 2010) http://marketwatch.com/story/apples-ipad-faces-industry-backlash-2010-02-12
2010s

“It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s

“All land lines are down.
Reports of mobile phones
are false. One half-excoriated Apple Mac still quotes the Dow Jones.”

Simon Armitage (1963) Poet, playwright, novelist

from Convergence of the Twain.

“The only reason the Mac has been such a low priority to Apple is that it's been such a low priority to Apple.”

David Gewirtz American journalist

Maybe it's time for Apple to spin off the Mac as a separate company http://zdnet.com/article/maybe-its-time-for-apple-to-spin-off-the-mac-as-its-own-separate-company in ZDNet (2 January 2018)

“These two entities — Fannie Mae and Freddie Mac — are not facing any kind of financial crisis. The more people exaggerate these problems, the more pressure there is on these companies, the less we will see in terms of affordable housing.”

Barney Frank (1940) American politician, former member of the House of Representatives for Massachusetts

The New York Times (11 September 2003) http://query.nytimes.com/gst/fullpage.html?res=9E06E3D6123BF932A2575AC0A9659C8B63&sec=&spon=&pagewanted=2

“For some time now, Apple has faced questions about its growth and what rabbits it can pull out of its hat next … Apple's immediate future looks sunny, but its long-term outlook has begun to look partly cloudy. In a world that seems to care less and less about beautiful hardware and more about services that help you from afar, over the air, without your ever having to touch a machine, Apple risks becoming an anachronism.”

Farhad Manjoo (1978) American journalist

Apple Needs to Reinvent Itself. It Just Might Be Doing So. http://nytimes.com/2017/06/06/technology/apple-reinvent-itself.html in The New York Times (6 June 2017)

“Thanks to Id fans everywhere.. special mention to Mac/Linux players and European gamers.”

Timothee Besset French software programmer

Quoted from id Software PDA, id Software. Doom 3. (Activision). PC. Level/area: Primary Excavation: Artifact Dig. (2004).

“Microsoft has had two goals. One was to copy the Mac and the other was to copy Lotus' success in the spreadsheet. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
They were able to copy the Mac because the Mac was frozen in time. The Mac didn't change much for the last 10 years. It changed maybe 10 percent. It was a sitting duck. It's amazing that it took Microsoft 10 years to copy something that was a sitting duck. Apple, unfortunately, doesn't deserve too much sympathy. They invested hundreds and hundreds of millions of dollars into R&D, but very little came out They produced almost no new innovation since the original Mac itself.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

Steve Jobs, "Steve Jobs in 1994: The Rolling Stone Interview" https://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117 June 16, 1994, reprinted in Jeff Goodell, Rolling Stone, January 17, 2011
1990s, Rolling Stone interview (1994)

“I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004) http://www.businessweek.com/print/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm?chan=gl
2000s

“Apple mentions the Mac less and less at its big events. The company knows that the machine is a drain on resources that detracts from its new core business … Mac will be phased out and the whole line will be replaced by iPads.”

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John C. Dvorak 23

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