“He was in fact an adman: persuading, recruiting followers, finding the right words to arouse interest and create desires, in short exemplifying all the principles of modern salesmanship.”

—  Bruce Fairchild Barton

Stephen R. Fox, summarizing Barton's beliefs regarding Jesus, in The Mirror Makers : A History of American Advertising and Its Creators (1984); this has been quoted as if it were a statement of Barton's.
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Bruce Fairchild Barton photo
Bruce Fairchild Barton 15
American author, politician and advertising executive 1886–1967

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