“The ‘good 10 percent’ of American products comes out of big-idea organizations that don’t believe in talking to the customer. They’re run by passionate maniacs who make everybody's life miserable until they get what they want.”

—  Bran Ferren

Quoted by Tom Peters, in Design Mindfullness, September 8, 2013 http://www.tompeters.com/docs/Design.pdf,

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Bran Ferren photo
Bran Ferren15
American technologist 1953

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