“My work will use everything that it can to communicate. It will use any trick; it'll do anything — absolutely anything — to communicate and to win the viewer over. Even the most unsophisticated people are not threatened by it; they aren't threatened that this is something they have no understanding of. They can look at it and they can participate with it. And also somebody who has been very highly educated in art and deals with more esoteric areas can also view it and find that the work is open as far as being something that wants to add more to our culture. The work wants to meet the needs of' the people. It tries to bring down all the barriers that block people From their culture. that shield and hide them. It tells them to embrace the moment instead of always feeling that they're being indulged by things that they do not participate in. It tells them to believe in something and to eject their will. The idea of St. John and baptism right now is that there are greater things to come. And it's about embracing guilt and shame and moving forward instead of letting this negative society always thwart us — always a more negative society, always more negative.”

—  Jeff Koons

Partly cited in: Linda Weintraub, Arthur Coleman Danto, Thomas McEvilley. Art on the edge and over: searching for art's meaning in contemporary society, 1970s-1990s. Art Insights, Inc., 1996. p. 201; And cited in Kristine Stiles, ‎Peter Howard Selz (1996). Theories and Documents of Contemporary Art: A Sourcebook of Artists' Writings. p. 381
"From Full Phantom Five," 1988

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Jeff Koons 9
American artist 1955

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