“Gross National Happiness is more important than Gross National Product.”
Jigme Singye Wangchuck (1955) King of Bhutan 1972–2006
Quoted in story of a king, a poor country, and a rich idea. Business Bhutan, Tashi Dorji https://web.archive.org/web/20190112132102/https://earthjournalism.net/stories/6468The (15 June 2012).