“If a product doesn't sell, raise the price.”
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Reese Palley 13
1922–2015Related quotes

"Letter from a Master Addict to Dangerous Drugs", written in 1956, first published in The British Journal of Addiction, Vol. 52, No. 2 (January 1957), p. 1 and later used as footnotes in Naked Lunch

“If a tax on malt would raise the price of beer, a tax on bread must raise the price of bread.”
Source: The Principles of Political Economy and Taxation (1821) (Third Edition), Chapter XVII, Taxes on Other Commodities, p. 168
Source: Quality Control: Principles, Practice, and Administration. 1951, p. 1

“The gods sell anything and to everybody at a fair price.”
1870s, Society and Solitude (1870), Quotation and Originality

Source: The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

“If a book about failures doesn't sell, is it a success?”
Source: The transformation of corporate control, 1993, p. 117

Philip Kotler (2012). Kotler On Marketing, p. 125: About defining the Target Market