“It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.”

“In the arts, the critic is the only independent source of information. The rest is advertising.”

“Kate Daniels, trained negotiator. When in possession of some valuable information, give it away to the first sexy man you see with no guarantee of return.”

“Advertising has formed us to give our affection not only to the products we consume, but also to the personified corporations that supply them.”

“Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.”

“Winds are advertisements of all they touch, however much or little we may be able to read them; telling their wanderings even by their scents alone.”

“How it is we have so much information, but know so little?”

“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why, ninety-five percent of the information that reaches you has already been preselected and paid for.”

“A true aphorism legitimates itself; whoever feels the need to legitimate an aphorism, admits that it is illegal. The surface of an aphorism should conceal profound truth. The claim that everybody can learn everything is superficial, but is as wrong as it can be. As a matter of fact, it is no aphorism but an advertising slogan, and the excuse that it is an aphorism, is a mere wink: in advertising you cannot do without exaggerating. But even as a wink it does not become more true.”

“It is a very sad thing that nowadays there is so little useless information.”