“Struggling to stay ahead of your rivals? No need. Instead of trying to match or beat them on cost or quality, make the other players irrelevant--by staking out new market space where competitors haven't ventured.”

—  W. Chan Kim

Kim, W. Chan, and Renée Mauborgne. "Value innovation." Harvard Business Review, January 1997 (2008).

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South Korean economist 1951

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