“People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.”

— Marshall McLuhan

ARTnews annual, Volume 31, Art Foundation, 1966, p. 56
1960s

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Marshall McLuhan 416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.”

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