“Understanding human motivation ought to be a good thing. It should help us to find out what we really want so that we can avoid chasing rainbows that are not for us. It should open up opportunities for self-development if we apply motivational principles to pursuing our goals in life.”

David C. McClelland (1978). "Managing motivation to expand human freedom". American Psychologist. 33 (3): 201

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David C. McClelland16

American psychological theorist 1917–1998

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“When we think of eternity, and of the future consequences of all human conduct, what is there in this life that should make any man contradict the dictates of his conscience, the principles of justice, the laws of religion, and of God? Sir, the nature and all the circumstances of this trade are now laid open to us; we can no longer plead ignorance, we can not evade it; it is now an object placed before us, we can not pass it; we may spurn it, we may kick it out of our way, but we can not turn aside so as to avoid seeing it; for it is bro directly before our eyes that this House must decide, and must justify to all the world, and to their own consciences, the rectitude of the grounds and principles of their decision.”

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“Profit doesn’t appear as the goal but as a side effect of pursuing motivating principles.”

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“Understanding human motivation ought to be a good thing. It should help us to find out what we really want so that we can avoid chasing rainbows that are not for us. It should open up opportunities for self-development if we apply motivational principles to pursuing our goals in life.”

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David C. McClelland16

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