“Herbert Casson was a highly prolific writer on management, with a career as a management guru spanning some four decades. A skilled writer who was also a successful entrepreneur, he used his own experiences and acute observations of the world around him to develop a philosophy of management based on the concept of ‘efficiency’. He published more than seventy books, which by the time of his death had sold more than half a million copies around the world. Something of a maverick, he was never really accepted by the business academic community in either Britain or America. His books were popular and populist, highly entertaining and full of penetrating insight.”

Source: Fifty key figures in management, 2004, p. 42

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "Herbert Casson was a highly prolific writer on management, with a career as a management guru spanning some four decade…" by Morgen Witzel?
Morgen Witzel photo
Morgen Witzel 5
Canadian historian, business theorist 1960

Related quotes

Kurt Lewin photo
Frank Bunker Gilbreth, Sr. photo

“He said, this was the first time in his experience that an unknown writer had complained about a book cover.”

Elaine Dundy (1921–2008) American journalist, actress

Afterword to The Dud Avocado (2006)
Context: Halfway through writing the book, I still had no title. It came wonderfully into being when I complimented my host at a party on his flourishing avocado plant. I said, I’d kept trying and failing with my own avocado pits. Someone said, what you’ve got is a dud avocado, and Ken said, that’s a good title for a novel. I thought, this title is mine, and it was. Ken and I had the same agent, and for a publisher we decided on Victor Gollancz, who was so good with first novels. Wonderfully, he accepted it, but with several caveats. He didn’t like the title. It sounded like a cookbook. He also wanted me to write under my married name. I said no to both. He accepted. He decided it needed a subtitle, "La Vie Amoureuse of Sally Jay in Paris." I said, Oh no, no! He said, this was the first time in his experience that an unknown writer had complained about a book cover. However, he did put on the book’s jacket that the subtitle was the publisher’s. Ken read it in proof and said, "You’ve got a thumping great best-seller here." Curiously, the first thing I felt was relief. I believed him. No one could predict how a play or novel would be received by the public like Ken could. And only then was I set free to let excitement take hold of me.

Gabriel García Márquez photo
Stewart Lee photo
Robert Solow photo

Related topics