What Are Masterpieces and Why Are There So Few of Them (1936), Afterword of a later edition
“There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.”
On the design of the Apple Cinema Display http://www.apple.com/displays/, in an article by Leander Kahney in Wired News magazine (June 2003)
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Jonathan Ive 17
English designer and VP of Design at Apple 1967Related quotes
“Simplicity is not so simple to attain.”
Source: Antifragile: Things That Gain from Disorder (2012), p. 11
                                        
                                        full of ingenious difficulties [= translation of Greek art historian Nicos Hadjinicolau] /
full of deceptive difficulties [= translation of Spanish art historians Xavier de Salas and Fernando María]
Quote of El Greco, as cited in  'Hand-written Note Shows El Greco Defending Byzantine Style In Face Of Western Art', Dec. 2008 https://www.sciencedaily.com/releases/2008/12/081218132252.htm
the different translation by Nicos Hadjinicolau leads him to the conclusion that El Greco was defending Byzantine art; which is rejected by Fernando María
                                    
“UNIX is very simple, it just needs a genius to understand its simplicity.”
quote.com/quotes/authors/d/dennis_ritchie.html, Brainy Quote.com http://www.brainy
                                        
                                        The Concept of Nature (1919),  Chapter VII, p.143 http://www.gutenberg.org/files/18835/18835-h/18835-h.htm#CHAPTER_VII. 
1910s 
Context: The aim of science is to seek the simplest explanations of complex facts. We are apt to fall into the error of thinking that the facts are simple because simplicity is the goal of our quest. The guiding motto in the life of every natural philosopher should be, "Seek simplicity and distrust it."
                                    
Source: Dictionary of Burning Words of Brilliant Writers (1895), P. 411.