“I'm always surprised when anything about the band connects. But I love the fact that it's hard for people to understand. We've said before that it's always been a great thing to get certain people to go away thinking, 'Oh dear, she can't play the drums!' 'Fine, if you think it's all a gimmick, go away!”

—  Jack White

It weeds out people who wouldn't care anyway.
On how they are able to "sell what is really an art concept" to a mass audience
Perry, Andrew (2004). "The White Stripes uncut" http://observer.guardian.co.uk/omm/story/0,13887,1349947,00.html Observer Music Monthly (accessed June 19, 2007).
2007

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Jack White 20
American musician and record producer 1975

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“I'm really very happy if people can connect at all to anything I do. I don't really mind if people mishear lyrics or misunderstand what the story is. I think that's what you have to let go of when you send it out in the world.”

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Context: I'm really very happy if people can connect at all to anything I do. I don't really mind if people mishear lyrics or misunderstand what the story is. I think that's what you have to let go of when you send it out in the world. I'm sure with a lot of paintings, people don't understand what the painter originally meant, and I don't really think that matters. I just think if you feel something, that's really the ideal goal. If that happens, then I'm really happy.

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