Objecting to the placing of observables at the heart of the new quantum mechanics, during Heisenberg's 1926 lecture at Berlin; related by Heisenberg, quoted in Unification of Fundamental Forces (1990)  by Abdus Salam  ISBN 0521371406 
1920s
                                    
“The concepts 'system', 'apparatus', 'environment', immediately imply an artificial division of the world, and an intention to neglect, or take only schematic account of, the interaction across the split. The notions of 'microscopic' and 'macroscopic' defy precise definition. So also do the notions of 'reversible' and 'irreversible'. Einstein said that it is theory which decides what is 'observable'. I think he was right - 'observation' is a complicated and theory-laden business. Then that notion should not appear in the formulation of fundamental theory. Information? Whose information? Information about what? On this list of bad words from good books, the worst of all is 'measurement.”
            It must have a section to itself. 
Against 'measurement' (1990)
        
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John S. Bell 19
Northern Irish physicist 1928–1990Related quotes
Source: "Some comments on systems and system theory," (1986), p. 1
                                        
                                        observes it 
Source: 1980s, Notes on an epistemology for living things, 1981, p.258
                                    
Source: The structure of social action (1937), p. 8
Ravi Gomatam's paper "How do Classical and Quantum Probabilities Differ?" http://www.bvinst.edu/gomatam1/pub-2011-01.pdf, delivered at the conference on Foundations of Probabilities and Physics - 6 (FPP-6), Vaxjo, Sweden, June 13-17, 2011.
                                
                                    “It takes a motion to notion
and it takes a notion to motion.”
                                
                                
                                
                                
                            
                                        
                                        "Tomorrow is Never" (1972), p. 253 
Sun Ra : The Immeasurable Equation (2005)