Declarations of Independence: Cross-Examining American Ideology (1991):  "American Ideology" http://www.thirdworldtraveler.com/Zinn/AmericanIdeology_DI.html 
Context: If those in charge of our society — politicians, corporate executives, and owners of press and television — can dominate our ideas, they will be secure in their power. They will not need soldiers patrolling the streets. We will control ourselves.
                                    
“The main defect of idealism in philosophy and history is that it attempts to analyze the properties of societies by inference from the content of the dominant systems of ideas in those societies. But this neglects altogether the fact that there is not a unilateral relationship between values and power: the dominant class is able to disseminate ideas which are the legitimations of its position of dominance. Thus the ideas of freedom and equality which come to the fore in bourgeois society cannot be taken at their “face value,” as directly summing up social reality; on the contrary, the legal freedoms which exist in bourgeois society actually serve to legitimize the reality of contractual obligations in which propertyless wage-labor is heavily disadvantaged as compared to the owners of capital. … While ideologies obviously show continuity over time, neither this continuity. nor any changes which occur, can be explained purely in terms of their internal content. Ideas do not evolve on their own account; they do so as elements of the consciousness of men living in society.”
            (describing Marx’s view), pp. 41-42. 
Capitalism and Modern Social Theory (1971)
        
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Anthony Giddens 13
British sociologist 1938Related quotes
Further Studies in a Dying Culture (1949), Chapter IV: Consciousness: A Study in Bourgeois Psychology
                                        
                                        1971), p. 60 
"The Hermeneutics of Suspicion: Recovering Marx, Nietzsche, and Freud"
                                    
Further Studies in a Dying Culture (1949), Chapter IV: Consciousness: A Study in Bourgeois Psychology
                                        
                                        The Labour Party in Perspective (Left Book Club, 1937), p. 145. 
1930s
                                    
Speech delivered at Luther College, Regina, Saskatchewan, March 16, 1973.
Drucker (1993) Guru Guide. p. 293-294 as cited in: Nancy Campbell (2004) "The Practice of Management and the Idea of Leadership: An Overview of Theory and Practice"