“No one in this world, so far as I know—and I have researched the records for years, and employed agents to help me—has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby.”

— H.L. Mencken

'Notes On Journalism' http://books.google.com/books?id=52L2eI9mwlcC&q="No+one+in+this+world+so+far+as+I+know+and+I+have+searched+the+record+for+years+and+employed+agents+to+help+me+has+ever+lost+money+by+underestimating+the+intelligence+of+the+great+masses+of+the+plain+people"&pg=PA28#v=onepage in the Chicago Tribune ( 19 September 1926 http://archives.chicagotribune.com/1926/09/19/page/87/article/notes-on-journalism)
The first sentence is often paraphrased as "No one ever went broke underestimating the intelligence of the American people." (The Yale Book of Quotations, 2006, p. 512)
1920s
Source: Gist of Mencken

Adopted from Wikiquote. Last update June 3, 2021. History

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H.L. Mencken 281

American journalist and writer 1880–1956

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“No one in this world, so far as I know—and I have researched the records for years, and employed agents to help me—has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby.”

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H.L. Mencken 281

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