“The truth is more magical - in the best and most exciting sense of the word - than any myth or made-up mystery or miracle. Science has its own magic: the magic of reality.”

Source: Grave Peril

'Search for the Real in the Visual Arts', p. 40
Search for the Real and Other Essays (1948)

Source: The Wisest of All Times is Now! p. 7. (2021)

Quoted as the opening passage of "BOOK ONE: The Functions of Language" in Language in Thought and Action (1949) by S. I. Hayakawa, p. 3
Words and Their Meanings (1940)
Context: A great deal of attention has been paid … to the technical languages in which men of science do their specialized thinking … But the colloquial usages of everyday speech, the literary and philosophical dialects in which men do their thinking about the problems of morals, politics, religion and psychology — these have been strangely neglected. We talk about "mere matters of words" in a tone which implies that we regard words as things beneath the notice of a serious-minded person.
This is a most unfortunate attitude. For the fact is that words play an enormous part in our lives and are therefore deserving of the closest study. The old idea that words possess magical powers is false; but its falsity is the distortion of a very important truth. Words do have a magical effect — but not in the way that magicians supposed, and not on the objects they were trying to influence. Words are magical in the way they affect the minds of those who use them. "A mere matter of words," we say contemptuously, forgetting that words have power to mould men's thinking, to canalize their feeling, to direct their willing and acting. Conduct and character are largely determined by the nature of the words we currently use to discuss ourselves and the world around us.

Break, Blow, Burn (2005)

Source: The Magician's Land

Article "The Worst Man in the World" in The Sunday Dispatch (2 July 1933); quoted in The Magical Revival (1972) by Kenneth Grant.
Context: Black magic is not a myth. It is a totally unscientific and emotional form of magic, but it does get results — of an extremely temporary nature. The recoil upon those who practice it is terrific.
It is like looking for an escape of gas with a lighted candle. As far as the search goes, there is little fear of failure!
To practice black magic you have to violate every principle of science, decency, and intelligence. You must be obsessed with an insane idea of the importance of the petty object of your wretched and selfish desires.
I have been accused of being a "black magician." No more foolish statement was ever made about me. I despise the thing to such an extent that I can hardly believe in the existence of people so debased and idiotic as to practice it.