“Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.”
Source: The Design of Everyday Things
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Donald A. Norman 29
American academic 1935Related quotes

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(J. Hudson Taylor. A Ribband of Blue and Other Bible Studies. London: China Inland Mission, n.d., 113).

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Letter to Humphry House (11 April 1940). The Collected Essays, Journalism & Letters, George Orwell: An Age Like This, 1920–1940, Editors: Sonia Orwell, Ian Angus. p. 530 http://books.google.com/books?id=0j2qODEJkdoC&pg=PA530#v=onepage&q&f=false.

Source: Discipleship (1937), The Disciple and Unbelievers, p. 188.

Source: The Invisible Bankers, Everything The Insurance Industry Never Wanted You To Know (1982), Chapter 16, How To Buy Insurance, p. 296.