"The Idea of God" from Essays from Epilogue (Manchester: Carcanet, 2001)
“Names are the sweetest and most important sound in any language.”
Source: How to Win Friends and Influence People
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Dale Carnegie 98
American writer and lecturer 1888–1955Related quotes

An introduction to this book
The Religion of God (2000)

“You know what they say - the sweetest word in the English language is revenge.”
Interview magazine, 1978.

“The most important tool you have on a resume is language.”
Source: Disrupt You! (2015), p. 65

“The most important language of personal joy is the often complex linguistics of silence”
All Will be Well (2004)

New York Magazine interview http://nymag.com/news/politics/22322/ (16 October 2006)
Context: Language has always been important in politics, but language is incredibly important to the present political struggle. Because if you can establish an atmosphere in which information doesn't mean anything, then there is no objective reality. The first show we did, a year ago, was our thesis statement: What you wish to be true is all that matters, regardless of the facts. Of course, at the time, we thought we were being farcical.