“Audiences know what to expect, and that is all that they are prepared to believe in.”
Source: Rosencrantz and Guildenstern Are Dead
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Tom Stoppard 116
British playwright 1937Related quotes
“Expect the best. Prepare for the worst. Capitalize on what comes.”
As quoted in Trigger Events – How To Find Your Next Customer (2007) by Alen Majer, p. 22

Bob Ryan (October 31, 1997) "Bird Setting Feverish Pace With Indiana", Boston Globe, p. E1.

1984
Context: On live performance: "From the creative point of view, live music is always different to what appears on a record because everything is spontaneous and you’re influenced as a performer by your audience. The negative aspect of live work is that the audience expects to be entertained, and not only that, the record company and the promoters expect you to be successful. But to me, the theatre is a meeting place where something unpredictable happens, not necessarily successful, maybe pleasant, maybe not. That’s how I think a concert should be, but in reality things have to be planned down to the last detail, you have to rehearse with other musicians so the scope for improvisation is lessened, and these things prevent a concert from being a truly spontaneous affair. In a way, this reality makes me less keen to do concerts, but in essence I do like playing. I enjoy the risk".
“For all those who believe, expect a miracle.”
Source: Linda Goodman's Star Signs

“we can not prepare for defeat and expect to live a life in Victory.”

28 May 2013 http://www.kildarestreet.com/sendebates/?id=2013-05-28a.7&s=speaker%3A210#g126