“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

— David Ogilvy , book Confessions of an Advertising Man

Source: Confessions of an Advertising Man, p. 96 (Ballantine Books)

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few va…" by David Ogilvy?

David Ogilvy 12

Advertising executive 1911–1999

Related quotes

“You may not be her first, her last, or her only. She loved before she may love again. But if she loves you now, what else matters? She's not perfect—you aren't either, and the two of you may never be perfect together but if she can make you laugh, cause you to think twice, and admit to being human and making mistakes, hold onto her and give her the most you can. She may not be thinking about you every second of the day, but she will give you a part of her that she knows you can break—her heart. So don't hurt her, don't change her, don't analyze and don't expect more than she can give. Smile when she makes you happy, let her know when she makes you mad, and miss her when she's not there.”

Bob Marley (1945–1981) Jamaican singer, songwriter, musician

Variant: You may not be her first, her last, or her only. She loved before she may love again. But if she loves you now, what else matters? She's not perfect — you aren't either, and the two of you may never be perfect together but if she can make you laugh, cause you to think twice, and admit to being human and making mistakes, hold onto her and give her the most you can. She may not be thinking about you every second of the day, but she will give you a part of her that she knows you can break — her heart. So don't hurt her, don't change her, don't analyze and don't expect more than she can give. Smile when she makes you happy, let her know when she makes you mad, and miss her when she's not there.

“If your wife gives you her heart, you must take it, thankfully, and use it well, and not pull it in pieces, and laugh in her face, because she cannot snatch it away.”

Anne Brontë book The Tenant of Wildfell Hall

Source: The Tenant of Wildfell Hall (1848), Ch. XXIV : First Quarrel; Helen to Arthur

“You may have married her, but she is mine. Do you think I shall let you take her? She may be ten times your wife, but, by God, you shall never have her.”

Georgette Heyer book Devil's Cub

Source: Devil's Cub

“You know, do nice shite for her. Buy her things. Really think about what she likes and what makes her happy and make it happen. She'll come around. And if she doesn't, you can cut off your horns for her. Chicks dig that." (Cadeon)”

Kresley Cole American writer

Source: Kiss of a Demon King

“A blind man can see what she feels for you and you for her. Your souls are not merely entwined; they are fused.”

Melina Marchetta Finnikin of the Rock

Source: Finnikin of the Rock

“If you are well-to-do and can maintain your household, love your wife in your home according to good custom…Make her happy while you are alive, for she is land profitable to her lord.”

Ptahhotep Ancient Egyptian vizier

Maxim no. 21.
The Maxims of Ptahhotep (c. 2350 BC)

“Far away in the thirties and forties she (the girl you want to be) is waiting her turn. Her body, brain, her soul are in your girlish hands. She cannot help herself. What will you leave for her? … Will you throw away her inheritance?”

David Starr Jordan (1851–1931) American ichthyologist and educator

As quoted in M. Leonard, The Chaperon and Housemother, Builders of Youth (1947), p. 51

“And you want to travel with her,
And you want to travel blind,
And you know that she will trust you,
For you've touched her perfect body with your mind.”

Leonard Cohen (1934–2016) Canadian poet and singer-songwriter

"Suzanne" - Isle of Wight performance (1970) http://www.youtube.com/watch?v=n_56ep729TE - Live in London (2008) http://www.youtube.com/watch?v=snMOmHzgssk
Songs of Leonard Cohen (1967)
Context: Suzanne takes you down to her place near the river.
You can hear the boats go by,
You can spend the night beside her,
And you know that she's half crazy
But that's why you want to be there,
And she feeds you tea and oranges
That come all the way from China.
And just when you mean to tell her
That you have no love to give her
Then she gets you on her wavelength
And she lets the river answer
That you've always been her lover.
And you want to travel with her,
And you want to travel blind,
And you know that she will trust you,
For you've touched her perfect body with your mind.

“She can kill with a smile
She can wound with her eyes
She can ruin your faith with her casual lies
And she only reveals what she wants you to see
She hides like a child
But she's always a woman to me.”

Billy Joel (1949) American singer-songwriter and pianist

She's Always a Woman.
Song lyrics, The Stranger (1977)

“Music is a proud, temperamental mistress. Give her the time and attention she deserves, and she is yours. Slight her and there will come a day when you call and she will not answer. So I began sleeping less to give her the time she needed.”

Patrick Rothfuss book The Name of the Wind

Source: The Name of the Wind

“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

Help us to complete the source, original and additional information

David Ogilvy 12

Related quotes

Related topics