“One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.”

—  Marshall McLuhan , book War and Peace in the Global Village

Source: War and Peace in the Global Village

Last update June 3, 2021. History

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Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“People will be truly critical if they live in the plenitude of the praxis, that is, if their action encompasses a critical reflection which increasingly organizes their thinking and thus leads them to move from a purely naive knowledge of reality to a higher level, one which enables them to perceive the causes of reality.”

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“What is significant in one's own existence one is hardly aware, and it certainly should not bother the other fellow. What does a fish know about the water in which he swims all his life?”

Albert Einstein (1879–1955) German-born physicist and founder of the theory of relativity

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“I don't believe in this nonsense about time. Time is just common, it's like water for a fish. Everybody's in this water, nobody gets out of it, or if he does the same thing happens to him that happens to the fish, he dies. And you know what happens in this water, time? The big fish eat the little fish. That's all. The big fish eat the little fish and the ocean doesn't care.”

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“Approaching it in one way, I see no essential difference between a line one calls 'abstract' and a 'fish'. But rather an essential likeness. This isolated line and the isolated fish alike are living beings with forces peculiar to them, though latent. They are forces of expression for these beings and of expression on human beings, because each has an impressive 'look' which manifests itself by its expression. But the voice of these latent forces is faint and limited. It is the environment of the line and the fish that brings about a miracle: the latent forces awaken, the expression becomes radiant… The environment is the composition. The composition is the organized sum of the interior functions (expressions) of every part of the work.”

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