Due to German student movement leader Rudi Dutschke, who coined it in 1967 as „Der lange Marsch durch die Institutionen“. <br class="br">See Strategy, Hegemony & ‘The Long March’: Gramsci’s Lessons for the Antiwar Movement http://carldavidson.blogspot.com/2006/04/strategy-hegemony-long-march.html, by Carl Davidson, April 06, 2006. <br class="br">It was popularized in the protests of 1968, and Dutschke’s posthumous 1980 work is titled Mein langer Marsch (My long March). <br class="br">See Marsch durch die Institutionen at German Wikipedia for extensive discussion. <br class="br">A reference to the Long March of the Chinese Communist Red Army in 1934 & 1935; note that Gramsci died in 1937. <br class="br">Various corruptions include “through the culture” or “slow march”. <br class="br">Widely attributed to Gramsci, Joseph A. Buttigieg http://english.nd.edu/faculty/profiles/joseph-a-buttigieg/, the editor of the English critical edition of Gramsci’s Prison Notebooks asserts that the phrase does not originate with Gramsci. <br class="br">Footnote 21, page 50, reads: [“long march through the institutions”<sup>21</sup>] “This phrase is not Gramsci’s, even though it is ubiquitously attributed to him.” <br class="br">[10.1215/01903659-32-1-33, 0190-3659, 32, 1, 33-52, Buttigieg, Joseph A., The Contemporary Discourse on Civil Society: A Gramscian Critique, boundary 2, 2010-06-30, 2005, http://boundary2.dukejournals.org/cgi/pdf_extract/32/1/33] <br class="br">The idea is connected with Gramsci's theory of cultural hegemony, but does not originate with him – he called the concept a “war of position”. <br class="br">Misattributed