“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

— Steve Jobs

Last update June 3, 2021. History

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Steve Jobs 150

American entrepreneur and co-founder of Apple Inc. 1955–2011

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“The art of war is simple enough. Find out where your enemy is. Get at him as soon as you can. Strike him as hard as you can, and keep moving on.”

Ulysses S. Grant (1822–1885) 18th President of the United States

Statement to John Hill Brinton, at the start of his Tennessee River Campaign, early 1862, as quoted in Personal Memoirs of John H. Brinton, Major and Surgeon U.S.V., 1861-1865 (1914) by John Hill Brinton, p. 239.
1860s

“Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.”

Richard Branson (1950) English business magnate, investor and philanthropist

“All propaganda or popularization involves a putting of the complex into the simple, but such a move is instantly deconstructive. For if the complex can be put into the simple, then it cannot be as complex as it seemed in the first place; and if the simple can be an adequate medium of such complexity, then it cannot after all be as simple as all that.”

Terry Eagleton (1943) British writer, academic and educator

Source: 1980s, Against The Grain (1986), Ch. 10, The Critic as Clown

“You know how you let yourself think that everything will be all right if you can only get to a certain place or do a certain thing. But when you get there you find it's not that simple.”

Richard Adams book Watership Down

Source: Watership Down

“A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over, beginning with a working simple system.”

John Gall (1925–2014) American physician

Source: General systemantics, an essay on how systems work, and especially how they fail..., 1975, p. 65, cited in: Grady Booch (1991) Object oriented design with applications. p. 11

“Keep working hard and you can get anything that you want.”

Aaliyah (1979–2001) American singer, actress and model

From Treye Green's article "Happy 35th Birthday, Aaliyah: 15 Of The Singer's Best Quotes" (15 January 2014) http://www.ibtimes.com/happy-35th-birthday-aaliyah-15-singers-best-quotes-1542245
Attributed

“When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.
That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

Interview Steve Jobs: Visionary Entrepreneur by Santa Clara Valley Historical Association (1994) Steve Jobs: Visionary Entrepreneur http://www.siliconvalleyhistorical.org/#!steve-jobs-film/c1x1c, Silicon Valley Historical Association] Steve Jobs: Secrets of Life quote http://www.youtube.com/watch?v=kYfNvmF0Bqw, Santa Clara Valley Historical Association, YouTube]
1990s

“The more complex the world situation becomes, the more scientific and rational analysis you have to have, the less you can do with simple good will and sentiment.”

Reinhold Niebuhr (1892–1971) American protestant theologian

The Mike Wallace Interview (1958)
Context: The more complex the world situation becomes, the more scientific and rational analysis you have to have, the less you can do with simple good will and sentiment. Nonetheless, the human situation is so, and this is why I think that the Christian faith is right as against simple forms of secularism. That it believes that there is in man a radical freedom, and this freedom is creative but it is also destructive — and there's nothing that prevents this from being both creative and destructive. That's why history is not an answer to our problem, because history complicates, enlarges every problem of human existence.

“How do you fight someone smarter than yourself?" Rand whispered. "The anser is simple. You make her think that you are sitting down across the table from her, ready to play her game. Then you punch her in the face as hard as you can.”

Robert Jordan The Wheel of Time

Source: The Gathering Storm

“How do you fight someone smarter than yourself?' Rand Whispered. 'The answer is simple. You make her think that you are sitting down across the table from her, ready to play her game. Then you punch her in the face as hard as you can.”

Brandon Sanderson The Wheel of Time

Source: The Gathering Storm

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

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Steve Jobs 150

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