“The power of the culture industry's ideology is such that conformity has replaced consciousness. The order that springs from it is never confronted with what it claims to be or with the real interests of human beings.”

Section 14
Culture Industry Reconsidered (1963)
Context: The power of the culture industry's ideology is such that conformity has replaced consciousness. The order that springs from it is never confronted with what it claims to be or with the real interests of human beings. Order, however, is not good in itself. It would be so only as a good order. The fact that the culture industry is oblivious to this and extols order in abstracto, bears witness to the impotence and untruth of the messages it conveys. While it claims to lead the perplexed, it deludes them with false conflicts which they are to exchange for their own. It solves conflicts for them only in appearance, in a way that they can hardly be solved in their real lives.

Original

Anpassung tritt kraft der Ideologie der Kulturindustrie anstelle von Bewußtsein: nie wird die Ordnung, die aus ihr herausspringt, dem konfrontiert, was sie zu sein beansprucht, oder den realen Interessen der Menschen.

Culture Industry Reconsidered (1963)
Context: Anpassung tritt kraft der Ideologie der Kulturindustrie anstelle von Bewußtsein: nie wird die Ordnung, die aus ihr herausspringt, dem konfrontiert, was sie zu sein beansprucht, oder den realen Interessen der Menschen. Ordnung aber ist nicht an sich ein Gutes. Sie wäre es einzig als richtige. Daß die Kulturindustrie darum nicht sich kümmert; daß sie Ordnung in abstracto anpreist, bezeugt nur die Ohnmacht und Unwahrheit der Botschaften, die sie übermittelt. Während sie beansprucht, Führer der Ratlosen zu sein, und ihnen Konflikte vorgaukelt, die sie mit ihren eigenen verwechseln sollen, löst sie die Konflikte nur zum Schein, so wie sie in ihrem eigenen Leben kaum gelöst werden könnten.

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Theodor W. Adorno 90
German sociologist, philosopher and musicologist known for … 1903–1969

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