“Be Nice. Contrary to the cliché, genuinely nice guys most often finish first or very near it.”

— Malcolm Forbes

"How to Write a Business Letter" —an advertisement for International Paper Company (1979)
Context: Be Nice. Contrary to the cliché, genuinely nice guys most often finish first or very near it. I admit it's not easy when you've got a gripe. To be agreeable while disagreeing — that's an art.
Be natural — write the way you talk.

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Malcolm Forbes 2

American publisher 1919–1990

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