“The principle of visibility is violated over and over again in everyday things. In numerous designs crucial parts are carefully hidden away. Handles on cabinets distract from some design aesthetics, and so they are deliberately made invisible or left out. The cracks that signify the existence of a door can also distract from the pure lines of the design, so these significant cues are also minimized or eliminated. The result can be a smooth expanse of gleaming material, with no sign of doors or drawers, let alone of how those doors and drawers might be operated.”

— Donald A. Norman , book The Design of Everyday Things

Source: The Design of Everyday Things (1988, 2002), Ch. 4, p. 100.

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Donald A. Norman 29

American academic 1935

Paul Rand (1914–1996) American graphic designer

“There are grave misgivings that the discussion on ecology may be designed to distract attention from the problems of war and poverty.”

Indíra Gándhí (1917–1984) Indian politician and Prime Minister

First global conference on the human environment (UNCHE) in Stockholm in June 1972 by UN.

“How a designer gets from thought to thing is, at least in broad strokes, straightforward: (1) A designer conceives a purpose. (2) To accomplish that purpose, the designer forms a plan. (3) To execute the plan, the designer specifies building materials and assembly instructions. (4) Finally, the designer or some surrogate applies the assembly instructions to the building materials. What emerges is a designed object, and the designer is successful to the degree that the object fulfills the designer's purpose”

William A. Dembski (1960) American intelligent design advocate

Opening words of [No Free Lunch: Why Complexity Cannot be Purchased Without Intelligence, Lanham, Md., Rowman & Littlefield, 2002, 0742512975, http://www.arn.org/docs/dembski/wd_nfl_intro.htm, Preface]
2000s

“Design is thinking made visible.”

Saul Bass (1920–1996) American graphic designer and filmmaker

Kirkham, Pat & Jennifer Bass (2011) Saul Bass: A Life in Film & Design. London: Laurence King

“I can see hope inside it."

Rachel ran her fingers over the ceramic designs.

"So fragile.”

Rick Riordan book The Last Olympian

Source: The Last Olympian

“Good design looks right. It is simple (clear and uncomplicated). Good design is also elegant, and does not look contrived. A map should be aesthetically pleasing, thought provoking, and communicative”

Arthur H. Robinson (1915–2004) American geographer

Source: Elements of Cartography (1953), p. 318

“To my mind, design is closer to a sociological approach then a purely aesthetic creation.”

Johan Neerman (1959) Belgian architect

“Arte News”, The global method (2003), p. 113.

“As the nature of the universal has given to every rational being all the powers that it has, so we have received from it this power also. For as the universal nature converts and fixes in its predestined place everything which stands in the way and opposes it, and makes such things a part of itself, so also the rational animal is able to make every hindrance its own material, and to use it for such purpose as it may have designed.”

Marcus Aurelius book Meditations

VIII, 35
Meditations (c. 121–180 AD), Book VIII

“When it comes to the design of social and societal systems of all kinds, it is the users, the people in the system who are the experts. Nobody has the right to design social systems for someone else. It is unethical to do so. Design cannot be legislated, it should not be bought from the expert, and it should not be copied from the design of others. If the privilege of and responsibility for design is "given away," others will take charge of designing our lives and our systems. They will shape our future.”

Béla H. Bánáthy (1919–2003) Hungarian linguist and systems scientist

Source: Designing Social Systems in a Changing World (1996), p. 128; Cited in: Roberto Joseph et al. (2002) " Banathy's Influence on the Guidance System for Transforming Education http://www.indiana.edu/~syschang/decatur/reigeluth_pubs/documents/95_banathy_influence_on_gste.pdf". World Futures: The Journal of General Evolution, 58(5/6) 379-394

“It struck me that distant cities are designed precisely so you can know where you came from.”

Colum McCann book Let the Great World Spin

Source: Let the Great World Spin

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Donald A. Norman 29

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