“We need to augment and amend the existing body of classical and neoclassical economic theory to achieve a more realistic picture of economic process.”

Herbert A. Simon (1986) in Preface to: Gilad & Kaish (eds.), Handbook of Behavioral Economics, p. xvi.
1980s and later

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Herbert A. Simon 58
American political scientist, economist, sociologist, and p… 1916–2001

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