“Take provocation, for instance, which is the opposite and the caricature of seduction. It says: "I know that you want to be seduced, and I will seduce you." Nothing could be worse than betraying this secret rule. Nothing could be less seductive than a provocative smile or inciteful behaviour, since both presuppose that one cannot be seduced naturally and that one needs to be blackmailed into it, or through a declaration of intent: "Let me seduce you"”

— Jean Baudrillard

Source: 1980s, The Ecstasy of Communication (1987), p. 67

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Jean Baudrillard 64

French sociologist and philosopher 1929–2007

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“For in the depth of every serious doubt and every despair of truth, the passion for truth is still at work. Don’t give in too quickly to those who want to alleviate your anxiety about truth. Don’t be seduced into a truth which is not really your truth, even if the seducer is your church, or your party, or your parental tradition. Go with Pilate, if you cannot go with Jesus; but go in seriousness with him!”

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Context: Where else, besides in scholarly work, should we look for truth? There are many in our period, young and old, primitive and sophisticated, practical and scientific, who accept this answer without hesitation. For them scholarly truth is truth altogether. Poetry may give beauty, but it certainly does not give truth. Ethics may help us to a good life, but it cannot help us to truth. Religion may produce deep emotions, but it should not claim to have truth. Only science gives us truth. It gives us new insights into the way nature works, into the texture of human history, into the hidden things of the human mind. It gives a feeling of joy, inferior to no other joy. He who has experienced this transition from darkness, or dimness, to the sharp light of knowledge will always praise scientific truth and understanding and say with some great medieval theologians, that the principles through which we know our world are the eternal divine light in our souls. And yet, when we ask those who have finished their studies in our colleges and universities whether they have found there a truth which is relevant to their lives they will answer with hesitation. Some will say that they have lost what they had of relevant truth; others will say that they don’t care for such a truth because life goes on from day to day without it. Others will tell you of a person, a book, an event outside their studies which gave them the feeling of a truth that matters. But they all will agree that it is not the scholarly work which can give truth relevant for our life.
Where else, then, can we get it? "Nowhere," Pilate answers in his talk with Jesus. "What is truth?" he asks, expressing in these three words his own and his contemporaries’ despair of truth, expressing also the despair of truth in millions of our contemporaries, in schools and studios, in business and professions. In all of us, open or hidden, admitted or repressed, the despair of truth is a permanent threat. We are children of our period as Pilate was. Both are periods of disintegration, of a world-wide loss of values and meanings. Nobody can separate himself completely from this reality, and nobody should even try. Let me do something unusual from a Christian standpoint, namely, to express praise of Pilate—not the unjust judge, but the cynic and sceptic; and of all those amongst us in whom Pilate’s question is alive. For in the depth of every serious doubt and every despair of truth, the passion for truth is still at work. Don’t give in too quickly to those who want to alleviate your anxiety about truth. Don’t be seduced into a truth which is not really your truth, even if the seducer is your church, or your party, or your parental tradition. Go with Pilate, if you cannot go with Jesus; but go in seriousness with him!