“For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.”

— Chris Anderson , book The Long Tail

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 1, p. 24

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Chris Anderson 19

American author and entrepreneur 1961

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“For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.”

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Chris Anderson 19

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