“The Success. The German Bible of Luther was saluted with the greatest enthusiasm, and became the most powerful help to the Reformation. Duke George of Saxony, Duke William of Bavaria, and Archduke Ferdinand of Austria strictly prohibited the sale in their dominions, but could not stay the current. Hans Lufft at Wittenberg printed and sold in forty years (between 1534 and 1574) about a hundred thousand copies,—an enormous number for that age,—and these were read by millions. The number of copies from reprints is beyond estimate.
Cochlaeus, the champion of Romanism, paid the translation the greatest compliment when he complained that "Luther's New Testament was so much multiplied and spread by printers that even tailors and shoemakers, yea, even women and ignorant persons who had accepted this new Lutheran gospel, and could read a little German, studied it with the greatest avidity as the fountain of all truth. Some committed it to memory, and carried it about in their bosom. In a few months such people deemed themselves so learned that they were not ashamed to dispute about faith and the gospel not only with Catholic laymen, but even with priests and monks and doctors of divinity."”

— Philip Schaff

Luther's Bible club

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Philip Schaff 21

American Calvinist theologian 1819–1893

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“The Romanists were forced in self-defense to issue rival translations. Such were made by Emser (1527), Dietenberger (1534), and Eck (1537), and accompanied with annotations. They are more correct in a number of passages, but slavishly conformed to the Vulgate, stiff and heavy, and they frequently copy the very language of Luther, so that he could say with truth, "The Papists steal my German of which they knew little before, and they do not thank me for it, but rather use it against me."”

Philip Schaff (1819–1893) American Calvinist theologian

These versions have long since gone out of use even in the Roman Church, while Luther's still lives.
Roman Catholic rival German versions of the Bible
Source: The last edition of Dr. Eck's Bible appeared in 1558, at Ingolstadt, Bavaria.

“Gutenberg’s press flooded the market. In the early 1500s John Tetzel, the head pardoner for German territories, would sweep into a town with a collection of already printed indulgences, hawking them with a phrase usually translated as “When a coin a coffer rings / A soul for heaven springs.” The nakedly commercial aspects of indulgences, among other things, enraged Martin Luther, who in 1517 launched an attack on the Church in the form of his famous Ninety-five Theses. He first nailed the theses to a church door in Wittenberg, but copies were soon printed up and disseminated widely. Luther’s critique, along with the spread of Bibles translated into local languages, drove the Protestant Reformation, plunging the Church (and Europe) into crisis. The tool that looked like it would strengthen the social structure of the age instead upended it. From the vantage point of 1450, the new technology seemed to do nothing more than offer the existing society a faster and cheaper way to do what it was already doing. By 1550 it had become apparent that the volume of indulgences had debauched their value, creating “indulgence inflation”—further evidence that abundance can be harder for a society to deal with than scarcity. Similarly, the spread of Bibles wasn’t a case of more of the same, but rather of more is different—the number of Bibles produced increased the range of Bibles produced, with cheap Bibles translated into local languages undermining the interpretative monopoly of the clergy, since churchgoers could now hear what the Bible said in their own language, and literate citizens could read it for themselves, with no priest anywhere near. By the middle of the century, Luther’s Protestant Reformation had taken hold, and the Church’s role as the pan-European economic, cultural, intellectual, and religious force was ending.”

Clay Shirky (1964) American technology writer

Cognitive Surplus : Creativity and Generosity in a Connected Age (2010)

“Bombay, which sold about 120,000 copies, is widely rated as my most successful work, though Roja is definitely the score that brought me where I am today.”

A. R. Rahman (1966) Indian singer and composer

In “A R Rahman: Composing a winning score”.

“Above all things -- read. Read the great stylists who cannot be copied rather than the successful writers who must not be copied.”

Ngaio Marsh (1895–1982) New Zealand writer

Source: Death on the Air and Other Stories

“Microsoft has had two goals. One was to copy the Mac and the other was to copy Lotus' success in the spreadsheet. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
They were able to copy the Mac because the Mac was frozen in time. The Mac didn't change much for the last 10 years. It changed maybe 10 percent. It was a sitting duck. It's amazing that it took Microsoft 10 years to copy something that was a sitting duck. Apple, unfortunately, doesn't deserve too much sympathy. They invested hundreds and hundreds of millions of dollars into R&D, but very little came out They produced almost no new innovation since the original Mac itself.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

Steve Jobs, "Steve Jobs in 1994: The Rolling Stone Interview" https://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117 June 16, 1994, reprinted in Jeff Goodell, Rolling Stone, January 17, 2011
1990s, Rolling Stone interview (1994)

“After the invention of the printing-press, and before the Reformation, this mediaeval German Bible was more frequently printed than any other except the Latin Vulgate.”

Philip Schaff (1819–1893) American Calvinist theologian

German versions of the Bible that preceded the Luther Bible

“In those days editions did not run to thousands or hundreds of thousands of copies as modern books—especially, bad books—do.”

George Pólya (1887–1985) Hungarian mathematician

Mathematical Methods in Science (1977)
Context: The volume of the cone was discovered by Democritus... He did not prove it, he guessed it... not a blind guess, rather it was reasoned conjecture. As Archimedes has remarked, great credit is due to Democritus for his conjecture since this made proof much easier. Eudoxes... a pupil of Plato, subsequently gave a rigorous proof. Surely the labor or writing limited his manuscript to a few copies; none has survived. In those days editions did not run to thousands or hundreds of thousands of copies as modern books—especially, bad books—do. However, the substance of what he wrote is nevertheless available to us.... Euclid's great achievement was the systematization of the works of his predecessors. The Elements preserve several of Eudoxes' proofs.

“The spread of this version, imperfect as it was, proves the hunger and thirst of the German people for the pure word of God, and prepared the way for the Reformation. It alarmed the hierarchy. Archbishop Berthold of Mainz, otherwise a learned and enlightened prelate, issued, Jan. 4, 1486, a prohibition of all unauthorized printing of sacred and learned books, especially the German Bible, within his diocese, giving as a reason that the German language was incapable of correctly rendering the profound sense of Greek and Latin works, and that laymen and women could not understand the Bible. Even Geiler of Kaisersberg, who sharply criticised the follies of the world and abuses of the Church, thought it "an evil thing to print the Bible in German."”

Philip Schaff (1819–1893) American Calvinist theologian

German versions of the Bible that preceded the Luther Bible

“Editions and Revisions. The printed Bible text of Luther had the same fate as the written text of the old Itala and Jerome's Vulgate. It passed through innumerable improvements and mis-improvements. The orthography and inflections were modernized, obsolete words removed, the versicular division introduced (first in a Heidelberg reprint, 1568), the spurious clause of the three witnesses inserted in 1 John 5:7 (first by a Frankfurt publisher, 1574), the third and fourth books of Ezra and the third book of the Maccabees added to the Apocrypha, and various other changes effected, necessary and unnecessary, good and bad. Elector August of Saxony tried to control the text in the interest of strict Lutheran orthodoxy, and ordered the preparation of a standard edition (1581). But it was disregarded outside of Saxony.
Gradually no less than eleven or twelve recensions came into use, some based on the edition of 1545, others on that of 1546. The most careful recension was that of the Canstein Bible Institute, founded by a pious nobleman, Carl Hildebrand von Canstein (1667-1719) in connection with Francke's Orphan House at Halle. It acquired the largest circulation and became the textus receptus of the German Bible.
With the immense progress of biblical learning in the present century, the desire for a timely revision of Luther's version was more and more felt. Revised versions with many improvements were prepared by Joh.- Friedrich von Meyer, a Frankfurt patrician (1772-1849), and Dr. Rudolf Stier (1800-1862), but did not obtain public authority.
At last a conservative official revision of the Luther Bible was inaugurated by the combined German church governments in 1863, with a view and fair prospect of superseding all former editions in public use.”

Philip Schaff (1819–1893) American Calvinist theologian

Luther's Bible club

“Success is dangerous. One begins to copy oneself and to copy oneself is more dangerous than to copy others.”

Pablo Picasso (1881–1973) Spanish painter, sculptor, printmaker, ceramicist, and stage designer

Quoted in: The Artist, Vol. 93 (1978) p. 5.
1970s

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