“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.”

— Tim Cook

At an Apple shareholder meeting in March 2014 http://www.forbes.com/sites/stevedenning/2014/03/07/why-tim-cook-doesnt-care-about-the-bloody-roi/
In response to a conservative interest group's request that Apple disclose the financial costs of its environmental initiatives, and to only take them on if they were profitable

Adopted from Wikiquote. Last update June 3, 2021. History

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Tim Cook 19

American business executive 1960

Ashlee Marie Preston American media personality, producer, and activist

As quoted in [Ennis, Dawn, Meet 5 trans activists making a difference in LA, https://www.losangelesblade.com/2018/01/08/meet-5-trans-activists-making-a-difference-in-la/, Los Angeles Blade, 29 January 2019, January 8, 2018]

“We lead best when we combine military power with strong diplomacy; when we leverage our power with coalition building; when we don’t let our fears blind us to the opportunities that this new century presents.”

Barack Obama (1961) 44th President of the United States of America

2015, State of the Union Address (January 2015)
Context: When we make rash decisions, reacting to the headlines instead of using our heads; when the first response to a challenge is to send in our military -- then we risk getting drawn into unnecessary conflicts, and neglect the broader strategy we need for a safer, more prosperous world. That’s what our enemies want us to do. I believe in a smarter kind of American leadership. We lead best when we combine military power with strong diplomacy; when we leverage our power with coalition building; when we don’t let our fears blind us to the opportunities that this new century presents. That’s exactly what we’re doing right now. And around the globe, it is making a difference. [... ] That’s how America leads -- not with bluster, but with persistent, steady resolve.

“In the end we are all caught in devices of our own making. I believe that. In the end we are all caught.”

Stephen King book Full Dark, No Stars

Source: Full Dark, No Stars

“A shadow is never created in darkness. It is born of light. We can be blind to it and blinded by it. Our shadow asks us to look at what we don’t want to see”

Terry Tempest Williams (1955) American writer

Source: When Women Were Birds: Fifty-four Variations on Voice

“Banning books gives us silence when we need speech. It closes our ears when we need to listen. It makes us blind when we need sight.”

Stephen Chbosky (1970) American writer

“I don’t get angry, I don’t want to use harsh words. They are our colleagues and we have to work with them. But they also have to learn to work with us.”

Manmohan Singh (1932) 13th Prime Minister of India

Responding to the opposition of Communist Party of India (Marxist) towards the India–United States Civil Nuclear Agreement, as quoted in "‘Anguished’ PM to Left: If you want to withdraw, so be it" http://www.telegraphindia.com/1070811/asp/frontpage/story_8179523.asp, The Telegraph (India) (11 August 2007)
2006-2010

“As a nation, we need to work to make voting as accessible as possible. No American citizen should have to struggle to vote. Implementing changes like automatic voter registration strengthen our democracy.”

Tulsi Gabbard (1981) U.S. Representative from Hawaii's 2nd congressional district

Twitter account, February 2019

“And that’s why I don’t like putting on-off switches on Apple devices.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

Quoted by his biographer, Walter Isaacson http://www.zdnet.com/blog/btl/steve-jobs-in-the-end-he-didnt-like-the-off-switch/61586?tag=nl.e589
2010s
Context: Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe. But ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.

“What is important – what I consider success – is that we make a contribution to our world.”

Ben Carson (1951) 17th and current United States Secretary of Housing and Urban Development; American neurosurgeon

Source: Think Big (1996), p. 261

“we can be blind to the obvious, and we are also blind to our blindness.”

Daniel Kahneman book Thinking, Fast and Slow

Source: Thinking, Fast and Slow

“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.”

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Tim Cook 19

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