“The raw data or information collected for studies using thematic analysis is a person's own words or actions or observable aspects of his or her life in an organization or culture.”

—  Richard Boyatzis

Source: Transforming qualitative information (1998), p. xii.

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Richard Boyatzis 22
American business theorist 1946

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“My style was to absorb all the data I could to make the best-informed decision possible, sometimes to the point of over-analysis.”

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Source: Twitter post https://twitter.com/RoKhanna/status/1078458258833268736 (28 December 2018)

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