“I am often asked how I got into the business. I didn't. The business got into me.”

— Leo Burnett

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Leo Burnett Worldwide

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Leo Burnett 9

American advertising executive 1891–1971

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[2012-07-19, Romney video deceptively edits Obama speech to make it sound anti-business, Greg, Sargent, The Plum Line, The Washington Post, http://www.washingtonpost.com/blogs/plum-line/post/the-morning-plum-romney-video-deceptively-edits-obama-speech-to-make-it-sound-anti-business/2012/07/19/gJQAoRpavW_blog.html, 2012-10-08]
The Web version of the ad http://www.youtube.com/watch?v=4Lr49t4-2b8 uses a longer misquote: "If you've been successful, you didn't get there on your own. You didn't get there on your own. I'm always struck by people who think, "well, it must be because I was just so smart." There are a lot of smart people out there. "It must be because I worked harder than everybody else." Let me tell you something — if you've got a business, you didn't build that. Somebody else made that happen.
Splices two parts of a speech in Roanoke, Virginia on (see above). Full quote:
There are a lot of wealthy, successful Americans who agree with me — because they want to give something back. They know they didn't — look, if you've been successful, you didn't get there on your own. You didn't get there on your own. I'm always struck by people who think, "well, it must be because I was just so smart." There are a lot of smart people out there. "It must be because I worked harder than everybody else." Let me tell you something — there are a whole bunch of hardworking people out there.If you were successful, somebody along the line gave you some help. There was a great teacher somewhere in your life. Somebody helped to create this unbelievable American system that we have that allowed you to thrive. Somebody invested in roads and bridges; if you've got a business, you didn't build that. Somebody else made that happen. The Internet didn't get invented on its own. Government research created the Internet so that all the companies could make money off the Internet.
Misattributed