“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

— Steve Jobs

As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s

Adopted from Wikiquote. Last update June 3, 2021. History

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Do you have more details about the quote "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament." by Steve Jobs?

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American entrepreneur and co-founder of Apple Inc. 1955–2011

Peter Cohan American businessman

6 Reasons Apple Is Still More Doomed Than You Think http://forbes.com/sites/petercohan/2015/01/28/6-reasons-apple-is-still-more-doomed-than-you-think in Forbes (28 January 2015)

“Despite all its bluster about innovation, Apple has become a copycat, and not even a good one.”

Daniel Lyons (1960) American writer

Viewpoint: Apple's iPhone launches no longer excite http://bbc.com/news/technology-19557497 in BBC News (11 September 2012)

“Samsung did to Apple what Apple did to Microsoft, skewering its devoted users and reputation, only better. … There is a way for Apple to fight back, but the company no longer has that skill, and apparently doesn't know where to get it, either.”

Rob Enderle (1954) American financial analyst

How Apple lost its cool (and how it can win it back) http://digitaltrends.com/opinion/how-apple-lost-its-cool-and-how-it-can-win-it-back in Digital Trends (13 April 2013)

“The numbers make it clear that the future of [Apple] is no longer in its consumer products. The fix? Apple should release a version of iOS for non-Apple devices. This suggestion will seem like heresy to the brand's loyalists, but it may be necessary for the success of the company. … Without expanding its operating system, the future looks bleak for Apple.”

Vivek Wadhwa American academic

Why Apple needs to liberate iOS http://venturebeat.com/2016/07/27/why-apple-needs-to-liberate-ios in VentureBeat (27 July 2016)

“The cause of [Apple v. Qualcomm] appears to be an effort by Apple to pressure Qualcomm into providing a unique discount, largely because Apple has run into an innovation wall, is under increased competition from firms like Samsung, and has moved to a massive cost reduction strategy. (I've never known this to end well, as it causes suppliers to create unreliable components and outright fail.)”

Rob Enderle (1954) American financial analyst

Apple vs. Qualcomm Litigation and the Nuclear Option http://itbusinessedge.com/blogs/unfiltered-opinion/apple-vs.-qualcomm-litigation-and-the-nuclear-option.html in IT Business Edge (14 April 2017)

“The only practical way yet discovered by the world for curing its ills is to forget about them.”

Ben Hecht book Perfidy

Perfidy
Books

“Once again, Apple has seized the early lead, launching a revolutionary product that is taking the world by storm. … In its short life, Google's Android operating system has captivated developers and stolen mindshare from Apple… [Apple] is coming under increasing scrutiny for being a domineering control freak hell-bent on secretly undermining its competitors … the movie is starting the same way. And so far, at least, Apple is showing no signs of doing anything differently.”

Henry Blodget (1966) American equity research analyst

Hey, Apple, Wake Up — It's Happening Again http://www.businessinsider.com/henry-blodget-hey-apple-wake-up-it-2010-1 in Business Insider (5 January 2010)

“[T]he litigation between Qualcomm and Apple/Intel … is weird. What makes it weird is that Intel appears to think that by helping Apple drive down Qualcomm prices, it will gain an advantage, but since its only value is as a lower cost, lower performing, alternative to Qualcomm's modems, the result would be more aggressively priced better alternatives to Intel's offerings from Qualcomm/Broadcom, wiping Intel out of the market. On paper, this is a lose/lose for Intel and even for Apple. The lower prices would flow to Apple competitors as well, lowering the price of competing phones. So, Apple would not get a lasting benefit either.”

Rob Enderle (1954) American financial analyst

Broadcom/Qualcomm Merger: A Train Wreck in Slow Motion http://itbusinessedge.com/blogs/unfiltered-opinion/broadcomqualcomm-merger-a-train-wreck-in-slow-motion.html in IT Business Edge (1 March 2018)

“Government is a disease masquerading as its own cure.”

Robert LeFevre (1911–1986) American libertarian businessman

Financial Sense http://www.financialsense.com/fsu/editorials/steer/2007/0805.html Also quoted in “Covert Operation”, Jane Mayer, The New Yorker, (Aug. 30, 2010)

“Intel has a long an ugly history of behaving unethically, mostly against competitors like AMD and more recently Qualcomm (its partner in this, Apple, was just highlighted as being basically anti-innovation).”

Rob Enderle (1954) American financial analyst

Intel's Biggest Problems to Fix: Ethics, Loyalty, Priorities https://www.itbusinessedge.com/blogs/unfiltered-opinion/intels-biggest-problems-to-fix-ethics-loyalty-priorities.html in IT Business Edge (25 June 2018)

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

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