Used in the Apple "Think Different" marketing campaign and sometimes attributed to Kerouac on the internet, perhaps because it evokes his famous quote from On the Road: "The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes "Awww!"" The original script was actuality written by Rob Siltanen with participation of Lee Clow. In "The Real Story Behind Apple's 'Think Different' Campaign" in Forbes (14 December 2011) http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/ Rob Siltanen states: "I wrote everything..." "I shared my scripts with Lee, and he thought they were good. He made a couple tweaks..."
Misattributed
“The greatest thing a human soul ever does in this world is to see something, and tell what it saw in a plain way. Hundreds of people can talk for one who can think, but thousands can think for one who can see. To see clearly is poetry, prophecy, and religion, — all in one.”
Volume III, part IV, chapter XVI (1856).
Modern Painters (1843-1860)
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John Ruskin 133
English writer and art critic 1819–1900Related quotes
Apple Inc. "Think different" advertising company.
2000s
“Words one can hear, the face is plain to see:
The inmost heart one seldom can discern.”
Ben s'ode il ragionar, si vede il volto,
Ma dentro il petto mal giudicar possi.
Canto V, stanza 8 (tr. B. Reynolds)
Orlando Furioso (1532)
“You see? In the fairy tales one does as one wants, and in reality one does what one can.”
Source: Those Who Leave and Those Who Stay
Book B (sketchbook), c 1967: as quoted in Jasper Johns, Writings, sketchbook Notes, Interviews, ed. Kirk Varnedoe, Moma New York, 1996, p. 62
1960s