Steve Jobs cytaty
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Steven Paul Jobs – jeden z trzech założycieli, były prezes i przewodniczący rady nadzorczej Apple Inc.

Był jedną z pierwszych osób, która zauważyła potencjał tkwiący w wynalazku laboratoriów przedsiębiorstwa Xerox, czyli środowisku graficznym i myszy komputerowej, dzięki czemu sukces odniosły później komputery Macintosh oraz ich graficzny system operacyjny Mac OS. Jobs był twórcą przedsiębiorstwa NeXT Inc. . Wikipedia  

✵ 24. Luty 1955 – 5. Październik 2011   •   Natępne imiona Стивен Пол Джобс
Steve Jobs: 160   Cytatów 1   Polubienie

Steve Jobs słynne cytaty

„Twój czas jest ograniczony, więc nie marnuj go na bycie kimś kim nie jesteś.”

Źródło: Walter Isaacson, Steve Jobs

„Wasz czas jest ograniczony, więc nie marnujcie go, żyjąc cudzym życiem. Nie wpadajcie w pułapkę dogmatów, żyjąc poglądami innych ludzi. Nie pozwólcie, żeby hałas cudzych opinii zagłuszył wasz własny wewnętrzny głos. I najważniejsze – miejcie odwagę kierować się sercem i intuicją.”

fragment przemówienia wygłoszonego 12 czerwca 2005 do studentów Uniwersytetu Stanforda.
Źródło: Szukaj tego, co kochasz, „Stanford Report”, tłum. „Forum”, 29 sierpnia 2011.

„Potrzeba pasji i zaangażowania, żeby naprawdę dogłębnie coś zrozumieć, przeżuć, a nie tylko szybko przełknąć. Większość ludzi nie poświęca na to czasu.”

fragment przemówienia wygłoszonego 12 czerwca 2005 do studentów Uniwersytetu Stanforda.
Źródło: Szukaj tego, co kochasz, „Stanford Report”, tłum. „Forum”, 29 sierpnia 2011.

„Nie zależy mi na tym, by zostać najbogatszym człowiekiem na cmentarzu. Pójść spać, mogąc powiedzieć, że zrobiło się coś cudownego – to jest dla mnie ważne.”

fragment przemówienia wygłoszonego 12 czerwca 2005 do studentów Uniwersytetu Stanforda.
Źródło: Szukaj tego, co kochasz, „Stanford Report”, tłum. „Forum”, 29 sierpnia 2011.

Steve Jobs cytaty

„Prostota może być trudniejsza od komplikacji: trzeba się ciężko napracować nad wydobyciem czystej myśli, która pozwala na prostotę. Ale warto – bo kiedy już się to ma, można przenosić góry.”

fragment przemówienia wygłoszonego 12 czerwca 2005 do studentów Uniwersytetu Stanforda.
Źródło: Szukaj tego, co kochasz, „Stanford Report”, tłum. „Forum”, 29 sierpnia 2011.

Steve Jobs: Cytaty po angielsku

“We shipped 1.33 million Macs last quarter.”

2005-09, WWDC 2006
Kontekst: Last quarter, we had our best Mac quarter ever. We shipped 1.33 million Macs last quarter. We are really, really happy about this, but even better, was the growth rate because the growth rate was dramatically faster than the rest of the industry which means we are gaining market share.

“Who wants a stylus? You have to get them and put them away and you lose them. Yuck! Nobody wants a stylus.”

Introducing The iPhone At MacWorld 2007 (January 9, 2007)
2005-09
Kontekst: Well, what we're going to do is get rid of all these buttons, and just make a giant screen—a giant screen. Now, how are we going to communicate (with) this? We don't want to carry around a mouse, right? So what are we going to do? Oh, a stylus, right? We're going to use a stylus. No. —No. Who wants a stylus? You have to get them and put them away and you lose them. Yuck! Nobody wants a stylus. So let's not use a stylus.

“The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about.”

As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004)
2000-04
Kontekst: The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

“You‘ve got to start with the customer experience and work backwards to the technology.”

May 1997, World Wide Developers Conference (online video) http://everystevejobsvideo.com/qa-with-steve-jobs-wwdc-1997/52:15/52:22
1990s

“Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.”

The Computerworld Smithsonian Awards Program Oral History Interview http://americanhistory.si.edu/comphist/sj1.html, Advice for Future Entrepreneurs (20 April 1995)
1990s
Kontekst: I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. Its really tough and it consumes your life. If you've got a family and you're in the early days of a company, I can't imagine how one could do it. I'm sure its been done but its rough. Its pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.

“You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.”

2005-09, Address at Stanford University (2005)
Kontekst: Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.

“And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.”

2005-09, Address at Stanford University (2005)
Kontekst: No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

“This is the largest WWDC ever so thank you very much for making this a record event for us.”

2005-09, WWDC 2006
Kontekst: We’ve got a great week plan for you. You know, this year we’ve got 42 hundred registered attendees. This is the largest WWDC ever so thank you very much for making this a record event for us.

“We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.”

As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004)
2000-04
Kontekst: The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

“And that’s why I don’t like putting on-off switches on Apple devices.”

Quoted by his biographer, Walter Isaacson http://www.zdnet.com/blog/btl/steve-jobs-in-the-end-he-didnt-like-the-off-switch/61586?tag=nl.e589
2010s
Kontekst: Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe. But ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.

“Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful… that's what matters to me.”

On the success of Bill Gates and Microsoft, as quoted in The Wall Street Journal (Summer 1993)
1990s
Wariant: Being the richest man in the cemetery doesn't matter to me… Going to bed at night saying we've done something wonderful… that's what matters to me.

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s

“I found that there were these incredibly great people at doing certain things, and that you couldn't replace one of these people with 50 average people. They could just do things that no number of average people could do.”

As quoted in Steve Jobs at 44, Time (Michael Krantz and Steve Jobs, Oct. 10, 1999) http://content.time.com/time/printout/0,8816,32207,00.html
1990s

“If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.”

On the early rivalry between Macintosh and "IBM-compatible" computers based on Microsoft's DOS, as quoted in Steve Jobs: The Journey is the Reward (1987) by Jeffrey S. Young, p. 235
1980s

“The products suck! There's no sex in them anymore!”

On products at Apple, just before his return to it BusinessWeek (July 1997)
1990s

“Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.”

At the annual Apple shareholder meeting (22 April 1998)
1990s

“We hired truly great people and gave them the room to do great work. A lot of companies […] hire people to tell them what to do. We hire people to tell us what to do. We figure we're paying them all this money; their job is to figure out what to do and tell us.”

The management philosophy here really is to give people enough rope to hang themselves. We hire people to tell us what to do. That's what we pay them for.
1990s
Źródło: Steve Jobs, 1996, Fresh Air radio interview by Terry Gross, npr.org http://www.npr.org/2011/10/06/141115121/steve-jobs-computer-science-is-a-liberal-art, audio 26:30/31:05
Źródło: Steve Jobs 1982, interview in InfoWorld March 4, 1982, p.15 books.google https://books.google.fr/books?id=gT4EAAAAMBAJ&pg=PA15&dq=rope

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