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Herbert Marshall McLuhan – kanadyjski teoretyk komunikacji.

McLuhan zyskał szeroki rozgłos w latach 60. swoimi pracami i wypowiedziami na temat mediów i komunikacji. Stwierdził, że ludzkość wkracza właśnie w „wiek informacji” a elektroniczne media, zwłaszcza telewizja, stworzyły tak zwaną globalną wioskę, w której „medium jest przekazem” . Współcześnie uznawany jest za jednego z najwybitniejszych teoretyków komunikowania masowego i środków przekazu. Wikipedia  

✵ 21. Lipiec 1911 – 31. Grudzień 1980
Marshall McLuhan Fotografia
Marshall McLuhan: 423   Cytaty 0   Polubień

Marshall McLuhan słynne cytaty

„Pewnego dnia historycy i archeologowie odkryją, że reklamy naszych czasów są najbogatszym i najwierniejszym odzwierciedleniem życia codziennego i wszelkich czynności ludzkich, jakie pozostawiło po sobie jakiekolwiek społeczeństwo. Pod tym względem hieroglify egipskie nawet nie umywają się do reklam.”

Marshall McLuhan

Źródło: Wybór pism, Warszawa 1975, s. 126, tłum. Karol Jakubowicz.

„Nowo powstała elektroniczna współzależność kształtuje świat na podobieństwo globalnej wioski.”

Marshall McLuhan

The new electronic interdependence recreates the world in the image of a global village. (ang.)
Źródło: Gutenberg Galaxy, 1962

„(…) przekaźnik jest przekazem.”

Marshall McLuhan

Źródło: Walery Pisarek, Słowa między ludźmi, Wydawnictwa Radia i Telewizji, Warszawa 1985, s. 14.

„Wychowywać to znaczy uczynić niewrażliwym na telewizję.”

Marshall McLuhan

Źródło: Nieprzyjemne prawdy. Aforyzmy naszych czasów, KAW, 1987, wybór i tłum. Henryk Zdanowski, s. 96.

„(…) treścią (albo raczej „zawartością”) danego przekaźnika jest inny przekaźnik. Treścią pisma jest mowa, wszelkie zaś słowo pisane jest treścią druku, podobnie jak druk jest zawartością telegrafu.”

Marshall McLuhan

Źródło: Walery Pisarek, Wstęp do nauki o komunikowaniu, Wydawnictwa Akademickie i Profesjonalne, Warszawa 2008, s. 77.

„Przez telewizję świat stał się wsią, a spora część programów przypomina wsiowe plotki.”

Marshall McLuhan

Marshall McLuhan: Cytaty po angielsku

“Does the interiorization of media such as letters alter the ratio among our senses and change mental processes?”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 28

“When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments.”

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Marshall McLuhan

Źródło: 1970s, Culture Is Our Business (1970), p. 180

“All forms of violence are quests for identity. When you live on the frontier, you have no identity. You're a nobody.”

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Marshall McLuhan

1970s, The Education of Mike McManus, TVOntario, December 28 1977

“A fixed point of view becomes possible with print and ends the image as a plastic organism.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 144

“The uniformity and repeatability of print created the “political arithmetic” of the seventeenth century and the “hedonistic calculus” of the eighteenth.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 237

“The field of 'information theory' began by using the old hardware paradigm of transportation of data from point to point.”

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Marshall McLuhan

Źródło: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 111

“Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 278

“Violence is the effort to maintain and restore a weakened psyche.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 377

“The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 70

“By simply moving information and brushing information against information, any medium whatever creates vast wealth.”

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Marshall McLuhan

1990s and beyond, "The Agenbite of Outwit" (1998)

“Invention is the mother of all necessities.”

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Marshall McLuhan

1970s, The argument: causality in the electric world (1973)

“It is experience, rather than understanding, that influences behaviour.”

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Marshall McLuhan

1960s, Understanding Media (1964)

“As the totem pole is tied to the lineality of the missionaries' Bible, so the igloo was made possible by the primus stove.”

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Marshall McLuhan

1970s, Culture Is Our Business (1970)

“The content or time-clothing of any medium or culture is the preceding medium or culture.”

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Marshall McLuhan

Źródło: 1970s, Culture Is Our Business (1970), p. 168

“The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 136

“The TV camera has no shutter. It does not deal with aspects or facets of objects in high resolution. It is a means of direct pick-up by the electrical groping over surfaces.”

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Marshall McLuhan

Arts in society, Volume 3, 1964, p. 242
1960s

“In Catch-22, the figure of the black market and the ground of war merge into a monster presided over by the syndicate. When war and market merge, all money transactions begin to drip blood.”

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Marshall McLuhan

Źródło: 1970s, Take Today : The Executive as Dropout (1972), p. 211

“Hypnotized by their rear-view mirrors, philosophers and scientists alike tried to focus the figure of man in the old ground of nineteenth-century industrial mechanism and congestion. They failed to bridge from the old figure to the new. It is man who has become both figure and ground via the electrotechnical extension of his awareness. With the extension of his nervous system as a total information environment, man bridges art and nature.</i”

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Marshall McLuhan

Źródło: 1970s, Take Today : The Executive as Dropout (1972), p. 11

“Marx shared with economists then and since the inability to make his concepts include innovational processes. It is one thing to spot a new product but quite another to observe the invisible new environments generated by the action of the product on a variety of pre-existing social grounds.”

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Marshall McLuhan

Źródło: 1970s, Take Today : The Executive as Dropout (1972), p. 63

“African audiences cannot accept our passive consumer role in the presence of film.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 44

“I am a pattern watcher. (p. 311)”

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Marshall McLuhan

1990s and beyond, The Book of Probes : Marshall McLuhan (2011)

“I heard what you were saying. You - you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.”

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Marshall McLuhan

Cameo appearance as himself in Woody Allen's 1977 film Annie Hall
1970s

“There is no connection between the elements in an electric world, which is equivalent to being surrounded by the human unconscious.”

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Marshall McLuhan

Źródło: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 260

“Visual space is the space of detachment. Audile-tactile space is the space of involvement.”

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Marshall McLuhan

Źródło: 1970s, Culture Is Our Business (1970), p. 194

“Print created national uniformity and government centralism, but also individualism and opposition to government as such.”

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Marshall McLuhan

Źródło: 1960s, The Gutenberg Galaxy (1962), p. 267

“Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.”

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Marshall McLuhan

Źródło: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 37

“Gutenberg made all history available as classified data: the transportable book brought the world of the dead into the space of the gentlemen's library; the telegraph brought the entire world of the living to the workman's breakfast table.”

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Marshall McLuhan

Źródło: 1960s, Counterblast (1969), p. 15

“A man's reach must exceed his grasp or what's a metaphor?”

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Marshall McLuhan

A play on the line's in Robert Browning's poem "Andrea del Sarto":
Ah, but a man's reach should exceed his grasp,
Or what's a heaven for?
Źródło: 1960s, Understanding Media (1964), p.7

“The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb.”

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Marshall McLuhan

Źródło: 1960s, Counterblast (1969), p. 55

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