Edward Bernays cytaty

Edward Louis James Bernays – austriacko-amerykański pionier public relations i propagandy, określony w nekrologu jako „ojciec public relations”. Połączył idee Gustave’a Le Bona i Wilfreda Trottera dotyczące psychologii tłumu z psychoanalitycznymi ideami jego wuja, Zygmunta Freuda.

Uważał, że manipulacja jest konieczna w społeczeństwie, które uważał za nieracjonalne i niebezpieczne w wyniku działania „instynktu stadnego” opisanego przez Trottera. W wielokrotnie nagradzanym dokumencie Adama Curtisa zrealizowanym w 2002 roku dla BBC „The Century of the Self” wskazano Bernaysa jako twórcę nowoczesnego public relations. Bernays został uznany jednym ze 100 najbardziej wpływowych Amerykanów XX w. przez magazyn Life. Wikipedia  

✵ 22. Listopad 1891 – 9. Marzec 1995
Edward Bernays Fotografia
Edward Bernays: 28   Cytatów 0   Polubień

Edward Bernays: Cytaty po angielsku

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

Edward Bernays książka Propaganda

Źródło: Propaganda (1928), p. 37 <!-- the first two sentences are very widely cited -->
Kontekst: The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

“For the same reason I read the National Geographic, I like to see places I will never visit.”

Quoted in L. Tye The Father of Spin (1998) p. 102
On why he read Playboy

“The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”

"The Engineering of Consent", Annals of the American Academy of Political and Social Science No. 250 (March 1947), p. 113; Reprinted in Edward L. Bernays, Howard Walden Cutler, The Engineering of Consent, University of Oklahoma Press, 1955

“Propaganda is the executive arm of the invisible government.”

Edward Bernays książka Propaganda

Źródło: Propaganda (1928), p. 48