“In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.”

—  Edward Bernays, book Propaganda

Source: Propaganda (1928), p. 39

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Edward Bernays28
American public relations consultant, marketing pioneer 1891–1995

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