“The brave may not live forever – But the cautious do not live at all”

Source: Like a Virgin: Secrets They Won't Teach You at Business School

Last update Oct. 1, 2023. History

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Richard Branson 25
English business magnate, investor and philanthropist 1950

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“Come on, you sons of bitches, do you want to live forever?”

Daniel Daly (1873–1937) United States Marine Corps Medal of Honor recipient

Battle cry at the Battle of Belleau Wood, World War I, June 1918
Who's Who in Marine Corps History: "Daniel Daly"
Compare Frederick the Great: Rogues, would you live forever? http://www.websters-online-dictionary.org/wo/would.html
Source: "Sergeant Major Daniel "Dan" Joseph Daly, USMC (Deceased)", Who's Who in Marine Corps History, United States Marine Corps, 2015-09-18 https://www.mcu.usmc.mil/historydivision/Pages/Who%27s%20Who/D-F/Daly_DJ.aspx,

“Do not fear death, but rather the unlived life. You don't have to live forever. You just have to live.”

Natalie Babbitt (1932–2016) American children's writer and illustrator

Variant: Don't be afraid of death; be afraid of an unlived life. You don't have to live forever, you just have to live.
Source: Tuck Everlasting: Scholastic Book Guides

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“So live as brave men; and if fortune is adverse, front its blows with brave hearts”

Marcus Tullius Cicero (-106–-43 BC) Roman philosopher and statesman

The origin of this quote is often misattributed to Cicero; however, it is from Line 135-136 of Book 2, Satire 2 by Horace, "Quocirca vivite fortes, fortiaque adversis opponite pectora rebus." The English translation that most closely matches the one misrepresented as Cicero's is from a collection of Horace's prose written by E. C. Wickham, "So live, my boys, as brave men; and if fortune is adverse, front its blows with brave hearts."
Misattributed

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