“We see the same sort of thing in Japan. There was never a Mr. Toyota who, since he was a small boy, yearned for the day when he could build a small family hatchback that never broke down. And you can scour the history books until the sky turns green but you'll not find any mention of a young Timmy Datsun who stayed up until ten o'clock, even on school nights, devising his plan for a car with two milometers. Subarus are made by a romantic-sounding outfit called Fuji Heavy Industries. At night I bet the chairman sometimes forgets he has a car division. It'll just be another entry in his plofit and ross accounts. The only Japanese cars with even a trace of humanity are Hondas, and there's a very good reason for that. There was a Mr. Honda and he did have a vision when he was a small boy. Even today that vision still steers the engineers, and as a result there's a very definite correlation between the S2000 sports cars and those early motorbikes. It's solely because of this link with the past that I like Hondas more than any other Japanese cars.”

Rolls-Royce, p. 18
I Know You Got Soul (2004)