“In the more sophisticated versions of the critics of ideology - that developed by the Frankfurt School, for example - it is not just a question of seeing things (that is, social reality) as they 'really are," of throwing away the distorting spectacles of ideology; the main point is to see how the reality itself cannot reproduce itself without this so-called ideological mystification. The mask is not simply hiding the real state of things; the ideological distortion is written into its very essence… the moment we see it 'as it really is,' this being dissolves itself into nothingness or, more precisely, it changes into another kind of reality. That is why we must avoid simple metaphors of demasking, of throwing away the veils which are supposed to hide the naked reality.”

24-25
The Sublime Object of Ideology (1989)

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Slovene philosopher 1949

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“By definition, the conventional wisdom of the day is widely accepted, continually reiterated and regarded not as ideology but as reality itself. Rebelling against "reality," even when its limitations are clearly perceived, is always difficult.”

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