“Important things are inevitably cliché.”
Sex, Drugs, and Cocoa Puffs (2003)
Source: Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto
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Chuck Klosterman 77
Author, Columnist 1972Related quotes
“What ideas are convenient to express inevitably becomes the important content of a culture.”
Ch 1: Medium is the Metaphor, p. 7
Amusing Ourselves to Death: Public Discourse in the Age of Show Business (1985)

Free speech in an age of identity politics (2015)
Context: In plural societies, it is both inevitable and important that people offend the sensibilities of others. Inevitable, because where different beliefs are deeply held, clashes are unavoidable. Almost by definition such clashes express what it is to live in a diverse society. And so they should be openly resolved [rather] than suppressed in the name of ‘respect’ or ‘tolerance’. And important because any kind of social change or social progress means offending some deeply held sensibilities.
Keynote speech at Christian Management Association conference in Denver, Colorado (March 2006)

“The thing that's important for me is to remember what's the most important thing.”

“I am well aware that a painting must inevitably be a bizarre, incomprehensible thing.”
1970's, Conversations with Samuel Beckett and Bram van Velde (1970 - 1972)

“A thing is important if anyone think it important.”
Source: 1890s, The Principles of Psychology (1890), Ch. 28, Note 35

“Arm yourself, my heart: the thing that you must do is fearful, yet inevitable.”
Source: Medea and Other Plays: Medea / Alcestis / The Children of Heracles / Hippolytus