
“Make no small plans. They have no magic to stir men's souls.”
Burnham (1907) quoted in: Charles Moore (1921) Daniel H. Burnham, Architect, Planner of Cities. Volume 2 http://archive.org/stream/danielhburnhamar02moor#page/n7/mode/2up. Chapter XXV "Closing in 1911-1912;" p. 147 http://archive.org/stream/danielhburnhamar02moor#page/147/mode/1up
Context: Make no little plans; they have no magic to stir men's blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone be a living thing, asserting itself with ever-growing insistency. Remember that our sons and our grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty.
“Make no small plans. They have no magic to stir men's souls.”
Saturday Afternoon.
Bartlett's Familiar Quotations (1919)
TIME interview (1977)
Context: Have family reunions. There is something magic about the common sense of a blood bond. It's not less magic for black, white, brown or polka dot. The reunion gives a sense that the family cares about itself and is proud of itself. And there is the assumption that you, the family member, are obligated to reflect this pride and, if possible, add to it.
Source: Bernard Shaw in Twilight (1943), IV
Context: He never invested his whole moral capital in a man, a book, or a cause, but treasured up wisdom wherever it could be picked up, always with scrupulous acknowledgment … His eclecticism saving him from the cycle of hope-disillusion-despair, his highest effectiveness was as a skirmisher in the daily battle for light and justice, as a critic of new doctrine and a refurbisher of old, as a voice of warning and encouragement. That his action has not been in vain, we can measure by how little Shaw's iconoclasm stirs our blood; we no longer remember what he destroyed that was blocking our view.
The Plan of Delano (1965)
De Abaitua interview (1998)
Context: The traditional definition of magic – and I think this comes from Crowley who laid down a lot of the ground rules – he defined magic as bringing about change in accordance with the will. I’m not sure about that. It’s certainly part of it, but to bring about change in the universe in accordance with your will seems to me to be misunderstanding the relationship between the individual and the universe. In my relationship with the universe, I do tend to see myself as very much the Junior Partner. I don’t want to impose my will on the universe, I’d rather the universe imposed its will on me. I would rather that what I wanted was more in tune with what the universe wanted. So my definition of magic is a bit less invasive and intrusive. … It’s more exploratory with me. I see magic as a vantage point from which one can look down on the rest of consciousness. It’s a point outside normal consciousness from which you can look at normal consciousness, it’s a point outside beliefs from which you can look at beliefs. All beliefs are reality tunnels, to use Anton Wilson’s phrase. There is the Communist reality tunnel, the Feminist reality tunnel, all of which seem to be the whole of reality when you are in the middle of them. The whole universe is based on Marxist theory if you’re an intent Marxist. Magic is having a plan of all the tunnels, and seeing the overall condition in which they all work. Being aware of different possibilities.
“Plans are of little importance, but planning is essential.”
This military aphorism has been attributed to both von Moltke and Clausewitz, as well as Churchill. It was familiar to President and former Supreme Commander of the Allied Forces in Europe Dwight D. Eisenhower: I tell this story to illustrate the truth of the statement I heard long ago in the Army: Plans are worthless, but planning is everything. There is a very great distinction because when you are planning for an emergency you must start with this one thing: the very definition of 'emergency' is that it is unexpected, therefore it is not going to happen the way you are planning.
Speech to the National Defense Executive Reserve Conference in Washington, D.C. (November 14, 1957) ; from Public Papers of the Presidents of the United States, Dwight D. Eisenhower, 1957, National Archives and Records Service, Government Printing Office, p. 818 : ISBN 0160588510, 9780160588518
Misattributed