“Use simple words, words that create pictures and action and that generate feeling.”

—  Gerry Spence

Source: How to Argue and Win Every Time (1995), Ch. 7 : The Power of Words, p. 104
Context: Words that do not create images should be discarded. Words that have no intrinsic emotional or visual content ought to be avoided. Words that are directed to the sterile intellectual head-place should be abandoned. Use simple words, words that create pictures and action and that generate feeling.

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "Use simple words, words that create pictures and action and that generate feeling." by Gerry Spence?
Gerry Spence photo
Gerry Spence 46
American lawyer 1929

Related quotes

Carol Ann Duffy photo

“I like to use simple words, but in a complicated way.”

Carol Ann Duffy (1955) British writer and professor of contemporary poetry
Nisargadatta Maharaj photo
Patrick Rothfuss photo
Tarik Gunersel photo

“Life is words in action, literature is action in words.”

Tarik Gunersel (1953) Turkish actor

Oluşmak (To Become) Aphorisms (Pan Publishing House, Istanbul, 2011)

Mikhail Lermontov photo
Bertrand Russell photo
Max Horkheimer photo
Christopher Hitchens photo

“Islamophobia: a word created by fascists, and used by cowards, to manipulate morons.”

Christopher Hitchens (1949–2011) British American author and journalist

Andrew Cummins (@Vodkaninja), Twitter, December 4 2013. Screen capture https://homoeconomicusnet.wordpress.com/2014/05/11/did-christopher-hitchens-say-that-on-islamophobia-or-someone-on-twitter/.
Misattributed

Related topics