“Only puny secrets need protection. Big secrets are protected by public incredulity.”

Take Today : The Executive as Dropout (1972)
Context: Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)

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Do you have more details about the quote "Only puny secrets need protection. Big secrets are protected by public incredulity." by Marshall McLuhan?
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Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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