“Only puny secrets need protection. Big secrets are protected by public incredulity.”
Take Today : The Executive as Dropout (1972)
Context: Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)
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Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980Related quotes

“The A∴A∴ must rank as the most secretive secret society in the world.”
On conspiracy theories involving the A<big><big>∴</big></big>A<big><big>∴</big></big>, and the leader, known only by the initials V.V.V.V.V., in A<big><big>∴</big></big>A<big><big>∴</big></big>, p. 21 - 22
Everything Is Under Control (1998)
Context: The A∴A∴ must rank as the most secretive secret society in the world. Perhaps nobody, not even the few writers who have discussed it, knows for sure when the A∴A∴ began, which group claiming to be the A∴A∴ at present is the real A∴A∴, or even what the symbols A∴A∴ stand for — although many claim to know these things of course. … Occult historians generally agree that V. V. V. V. V. signified Vi Veri Vniversum Vivus Vici ("By the force of truth I have conquered the universe"), one of the eleven magic mottoes of Aleister Crowley.

Attributed as an on-air remark (11 September 2001), but fabricated by Lt. Gen. Billy M. Thomas (ret). Discussed and later denied by radio host Rush Limbaugh.
Misattributed

"As I Please," The Tribune (17 January 1947)
"As I Please" (1943–1947)
Context: This business of making people conscious of what is happening outside their own small circle is one of the major problems of our time, and a new literary technique will have to be evolved to meet it. Considering that the people of this country are not having a very comfortable time, you can't perhaps, blame them for being somewhat callous about suffering elsewhere, but the remarkable thing is the extent to which they manage to be unaware of it. Tales of starvation, ruined cities, concentration camps, mass deportations, homeless refugees, persecuted Jews — all this is received with a sort of incurious surprise, as though such things had never been heard of but at the same time were not particularly interesting. The now-familiar photographs of skeleton-like children make very little impression. As time goes on and the horrors pile up, the mind seems to secrete a sort of self-protecting ignorance which needs a harder and harder shock to pierce it, just as the body will become immunised to a drug and require bigger and bigger doses.

Statement to the General Assembly of the United Nations (3 October 1960)
Context: It is not the Soviet Union or indeed any other big Powers who need the United Nations for their protection. It is all the others. In this sense, the Organization is first of all their Organization and I deeply believe in the wisdom with which they will be able to use it and guide it. I shall remain in my post during the term of my office as a servant of the Organization in the interests of all those other nations, as long as they wish me to do so. In this context the representative of the Soviet Union spoke of courage. It is very easy to resign; it is not so easy to stay on. It is very easy to bow to the wish of a big power. It is another matter to resist. As is well known to all Members of this Assembly, I have done so before on many occasions and in many directions. If it is the wish of those nations who see in the Organization their best protection in the present world, I shall now do so again.

“A secret needs two faces to bounce between; a secret needs to see itself in another pair of eyes.”
Epilogue
Christine (1983)