“SEVENTH, the text of a newspaper must tell the news.
The headlines must tell the news.
The pictures must tell the news.
The subheads and subtitles must tell the news.
Please see that the newspapers perform this function.”

—  William Randolph Hearst

Instructions to E.D. Coblentz (March 1, 1938)

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William Randolph Hearst 12
American newspaper publisher 1863–1951

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